How would you grab your audience’s attention towards your brand and make it noticed in front of your targeted audience?
We are living in a world where social media has taken an essential part in our business growth. Lack of social media following means you are one step behind in making your brand noticed among potential clients that may be looking for the kind of product and services you offer.
So how would you grab your audience’s attention towards your brand and make it noticed in front of your targeted audience? There are specifically two ways to grow your social media visibility; paid and organic. In this piece of article today, you will be served with four ways to grow your social media following organically from which you not only boost your product visibility but gain some potential and permanent clients.
Let’s get straight to it.
Know Your Audience
Before you implement any campaign or practice to your social media strategy funnel, it is essential to know your #audience first. Without knowing your targeted audience and their interests, you won’t make your #advertisement land on their newsfeeds. This eventually opens the doors to comprehend what type of content they enjoy and what you need to focus on.
Work With Influencers
Another way that works best for your social media growth is to get along with the right influencer who will increase your brand’s organic growth by engaging active social media audience. Of course, you want your brand to be the center of attention while the influencer talks about it and his/her loyal and dedicated followers will discover about your brand.
Stay On Top of What's Trending
If you know what's trending, you can easily jump into the pool and start marketing in your own unique ways. Video content is HUGE right now with TikTok and Instagram Reels being the most popular ways to gain recognition if you post consistent content. YouTube is also a great place to post if you upload videos regularly. Creating video content requires a lot of time and attention, but it's definitely worth the investments.
Find the Right Time to Post
It is a bit difficult to figure out the optimum posting time on social media due to the continuous changing algorithms and diversified audience time zones; however, there are some suggested time slots that you can consider to maximize your organic reach:
· Wednesdays: 3 – 5 p.m.
· Great engagements have also been seen from Tuesday to Thursday.
· Wednesdays: 12 noon – 2 p.m.
· Thursdays: 1 – 2 p.m.
· Fridays: 9 – 10 a.m.
· It’s also useful to post between 10 to 12 Noon every day.
· Wednesdays: 3 p.m.
· Thursday: 5 & 11, 3 – 4 p.m.
· Fridays: 5 a.m.
If you are still unsure where to begin your strategy, we are here to help you discover the best ways to grow your social media following both ways.